@article{oai:nsg.repo.nii.ac.jp:00003622,
 author = {Gotoh, Yasushi and Ikuta, Takashi},
 issue = {1},
 journal = {Niigata journal of health and welfare, 1346-8782},
 month = {},
 note = {application/pdf, 論文(Article), The objective of this study is to investigate gender differences in Japanese students' preconceptions about media. Preconception was gauged using the 'one pair' comparison method employing four dimensions and four media activities. Data was collected from eight elementary schools (E5 and E6), three lower secondary schools (LS), one upper secondary school (US) and four universities (UN). Female preconceptions are characterized by a preference for TV. As far as females are concerned, TV provides timely information (E6, US), is easy to watch (E6, LS, US, UN) and they like watching it (E5). This agrees with the findings of Dentsu (2008). The Dentsu investigation found out that females watch TV frequently. For example, 54.9% of females can list the titles of more than three serialized TV dramas. Only 29.4% of males can do the same. On the other hand, males' preconceptions are characterized by a preference for the Internet. As far as males are concerned, the Internet is reliable (E5, LS, UN), provides timely information (US) and they prefer to use it (US).},
 pages = {4--11},
 title = {Gender Differences in Preconception about Media among Japanese Students},
 volume = {8},
 year = {2008}
}