{"created":"2023-05-15T11:34:18.009142+00:00","id":4852,"links":{},"metadata":{"_buckets":{"deposit":"4c0781ad-0546-4b0c-9f23-1f866f4cbb2d"},"_deposit":{"created_by":1,"id":"4852","owners":[1],"pid":{"revision_id":0,"type":"depid","value":"4852"},"status":"published"},"_oai":{"id":"oai:nsg.repo.nii.ac.jp:00004852","sets":["18:21:22:103"]},"author_link":["18102"],"item_24_biblio_info_8":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-04","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"１","bibliographicPageEnd":"16","bibliographicPageStart":"1","bibliographicVolumeNumber":"９","bibliographic_titles":[{"bibliographic_title":"事業創造大学院大学紀要"}]}]},"item_24_description_16":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_24_description_45":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"subitem_description":"その他","subitem_description_type":"Other"}]},"item_24_description_7":{"attribute_name":"内容記述","attribute_value_mlt":[{"subitem_description":"1\nGlobal Marketing by Small and Medium-sized Enterprises\n─ The Case Study of Snow Peak Inc. ─\nTOMIYAMA Eiko 1\nAbstract\nEmerging economies in Asia and elsewhere are achieving remarkable growth,\nresulting in an ongoing rise in the standard of living there. At the same time, Japan’s\npopulation has been declining since 2011, a trend that is forecast to continue. Faced\nwith declining domestic demand and changes in the industrial structure and market\nneeds, a number of small and medium-sized enterprises (SMEs) have begun to look\noverseas for new markets as a means to ensure their survival. Tapping into overseas\ndemand is essential to future corporate growth. Founded in 1958 and headquartered in\nthe city of Sanjo, Niigata Prefecture, Snow Peak is a company that develops,\nmanufactures, and sells outdoor lifestyle products. It began to export its products to the\nU.S.A. in 1996 and its net sales overseas have grown to account for approximately 20%\nof total net sales (actual figure for FY2016). This paper provides an overview of the\nhistory of Snow Peak’s overseas business expansion and analyzes its global marketing\nstrategy from the perspective of Porter’s (1986) configuration/coordination framework.\nIn analyzing its coordination strategy, this paper looks at not only the company’s global\nmarketing strategy, but also its people strategy.\nKeywords: SME, global marketing, configuration, coordination, STP, 4P","subitem_description_type":"Other"}]},"item_24_publisher_35":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"事業創造大学院大学"}]},"item_24_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2185-4769","subitem_source_identifier_type":"ISSN"}]},"item_24_text_1":{"attribute_name":"Title in Japanese","attribute_value_mlt":[{"subitem_text_value":"Global Marketing by Small and Medium-sized Enterprises ─ The Case Study of Snow Peak Inc. ─"}]},"item_24_text_47":{"attribute_name":"資源タイプ・NII","attribute_value_mlt":[{"subitem_text_value":"Departmental Bulletin Paper"}]},"item_24_text_48":{"attribute_name":"資源タイプ・DCMI","attribute_value_mlt":[{"subitem_text_value":"text"}]},"item_24_version_type_18":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"TOMIYAMA, Eiko"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2019-10-30"}],"displaytype":"detail","filename":"リポジトリ‐富山.pdf","filesize":[{"value":"1.4 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"9(1)1-16.pdf","url":"https://nsg.repo.nii.ac.jp/record/4852/files/リポジトリ‐富山.pdf"},"version_id":"d594390b-5c5d-4492-a668-2be64b6a1f56"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Global Marketing by Small and Medium-sized Enterprises ─ The Case Study of Snow Peak Inc. ─","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Global Marketing by Small and Medium-sized Enterprises ─ The Case Study of Snow Peak Inc. ─"}]},"item_type_id":"24","owner":"1","path":["103"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-07-10"},"publish_date":"2018-07-10","publish_status":"0","recid":"4852","relation_version_is_last":true,"title":["Global Marketing by Small and Medium-sized Enterprises ─ The Case Study of Snow Peak Inc. ─"],"weko_creator_id":"1","weko_shared_id":1},"updated":"2023-05-15T12:02:07.796147+00:00"}